--- title: Kathleen Voboril - Stratactical™ Growth Catalyst description: "Explore Kathleen's portfolio: proven results in eComm growth, strategic leadership, MarTech expertise, and insights from top-tier enterprise roles." --- [![Kinetic Kaleidoscope ](https://kinetickaleidoscope.com/hs-fs/hubfs/Kinetic%20Kaleidoscope%20Logo%20(2).png?width=100&height=100&name=Kinetic%20Kaleidoscope%20Logo%20(2).png "Kinetic Kaleidoscope ")](https://kinetickaleidoscope.com/?hsLang=en) Search toggle - [Corporate Karaoke](https://kinetickaleidoscope.com/corporate-karaoke) - [Vignettes - Stories & Results](https://kinetickaleidoscope.com/vignettes) [Follow me on LinkedIn](https://www.linkedin.com/in/kathleenvoboril/) [Follow me on YouTube](https://www.youtube.com/@KathleenVoboril) [![Kinetic Kaleidoscope ](https://kinetickaleidoscope.com/hs-fs/hubfs/Kinetic%20Kaleidoscope%20Logo%20(2).png?width=100&height=100&name=Kinetic%20Kaleidoscope%20Logo%20(2).png "Kinetic Kaleidoscope ")](https://kinetickaleidoscope.com/?hsLang=en) - [Corporate Karaoke](https://kinetickaleidoscope.com/corporate-karaoke) - [Vignettes - Stories & Results](https://kinetickaleidoscope.com/vignettes) Search toggle [![Kinetic Kaleidoscope ](https://kinetickaleidoscope.com/hs-fs/hubfs/Kinetic%20Kaleidoscope%20Logo%20(2).png?width=100&height=100&name=Kinetic%20Kaleidoscope%20Logo%20(2).png "Kinetic Kaleidoscope ")](https://kinetickaleidoscope.com/?hsLang=en) - [Corporate Karaoke](https://kinetickaleidoscope.com/corporate-karaoke) - [Vignettes - Stories & Results](https://kinetickaleidoscope.com/vignettes) [Follow me on LinkedIn](https://www.linkedin.com/in/kathleenvoboril/) [Follow me on YouTube](https://www.youtube.com/@KathleenVoboril) Search toggle What are you looking for? Search Previous slide Next slide # Kathleen Voboril Stratactical™ Growth Catalyst ![Kathleen Voboril](https://kinetickaleidoscope.com/hs-fs/hubfs/Untitled%20design%20(2).png?width=500&height=500&name=Untitled%20design%20(2).png) ![GE logo](https://kinetickaleidoscope.com/hs-fs/hubfs/1-1.png?width=180&name=1-1.png) ![Oregon logo](https://kinetickaleidoscope.com/hs-fs/hubfs/2-1.png?width=180&name=2-1.png) ![Salesforce logo](https://kinetickaleidoscope.com/hs-fs/hubfs/3-1.png?width=180&name=3-1.png) ![Amdro logo](https://kinetickaleidoscope.com/hs-fs/hubfs/4-1.png?width=180&name=4-1.png) ![Elekta logo](https://kinetickaleidoscope.com/hs-fs/hubfs/5-1.png?width=180&name=5-1.png) ![Pennington logo](https://kinetickaleidoscope.com/hs-fs/hubfs/6.png?width=180&name=6.png) ![Kathleen Voboril - Working Results ](https://kinetickaleidoscope.com/hs-fs/hubfs/Company%20Logos%20for%20Website%20(4).png?width=600&height=515&name=Company%20Logos%20for%20Website%20(4).png) ## Results **Built $30M eComm business** from scratch in <4 years inside 75 year-old company. **Saved >$2.5M in annual opex** with technology, upskilling and cross-training. **Achieved >92% adoption** of new tools to boost customer and employee success. ### Leadership Skills - Strategic Planning - Cross-functional leadership - Budget & P&L management - Client & partner management - Program & project management - Public speaking & presentations ### Functional Skills - Marketing Strategy - Digital Marketing - Customer Acquisition - Product Marketing - Sales Enablement - Agile/Scrum Methodologies ### Technologies - MarTech (HubSpot, Marketo, Salesforce, Seismic) - Content & Experience (Contently, Sitecore, OpenText, Magnolia, Wordpress) - eCommerce & Retail (Algolia, Alloy, Bazaarvoice, Channel Advisor, Profitero, Salsify, SAP/Hybris, Stackline, TrackStreet) Previous slide Next slide ![Images for Website_500 x 500](https://kinetickaleidoscope.com/hubfs/Images%20for%20Website_500%20x%20500.png) 9.7 Her impact was felt immediately, and continues to be felt. **She leads her team with humility and respect.** Former Peer ![Images for Website_500 x 500 (1)](https://kinetickaleidoscope.com/hubfs/Images%20for%20Website_500%20x%20500%20(1).png) 9.3 **Off-the-charts bias for action.** Kathleen navigates the matrix and finds a way to get things done! Past Manager ![3-2](https://kinetickaleidoscope.com/hubfs/3-2.png) 9.7 Within weeks, **she understood nuances of our business** that longstanding employees don't get. Consulting Client ![4-2](https://kinetickaleidoscope.com/hubfs/4-2.png) 9.9 She coaches and grows her people, always advocating for them. **Her management style is one of earned autonomy.** Former Direct Report ### [![MarTech Confusion - Case Study Thumbnail](https://kinetickaleidoscope.com/hubfs/Images%20for%20Website_500%20x%20500%20(10).png "MarTech Confusion - Case Study Thumbnail") Video What is MarTech? Marketing's Complexity and the Tech Explosion.](https://youtu.be/K01YmPAQFeI?feature=shared) ### [![100 Pieces of Awesome Content - Case Study Thumbnail](https://kinetickaleidoscope.com/hubfs/Images%20for%20Website_500%20x%20500%20(15).png "100 Pieces of Awesome Content - Case Study Thumbnail") Case Study 100 Pieces of Awesome 10X-ing content creation at Central Garden & Pet.](https://kinetickaleidoscope.com/hubfs/100%20Pieces%20of%20Awesome%20(1).pdf?hsLang=en) ### [![The Snake & the Rat - Perspective Thumbnail](https://kinetickaleidoscope.com/hubfs/Images%20for%20Website_500%20x%20500%20(11)-1.png "The Snake & the Rat - Perspective Thumbnail") Perspective The Snake that Swallows a Rat How organizations can avoid MarTech overconsumption.](https://kinetickaleidoscope.com/hubfs/The%20Snake%20%26%20the%20Rat%20Digesting%20MarTech%20(3).pdf?hsLang=en) ### [![Now Everyone's a Solopreneur - Perspective Thumbnail ](https://kinetickaleidoscope.com/hubfs/Images%20for%20Website_500%20x%20500%20(13).png "Now Everyone's a Solopreneur - Perspective Thumbnail ") Perspective Now Everyone's a Solopreneur Whether your source of income is an employer or a client.](https://kinetickaleidoscope.com/hubfs/Now%20Everyone%20is%20a%20Solopreneur%20(1).pdf?hsLang=en) ### [![Golf Swings, MarTech & Me - Video Thumbnail](https://kinetickaleidoscope.com/hubfs/Images%20for%20Website_500%20x%20500%20(20).png "Golf Swings, MarTech & Me - Video Thumbnail") Video Golf Swings, MarTech & Me Why I've staked my career on the convergence of Marketing & Technology](https://youtu.be/rIbyYv-NL94?feature=shared) ### [![Setting Parked Locomotives in Motion - Case Study Thumbnail](https://kinetickaleidoscope.com/hubfs/Images%20for%20Website_500%20x%20500%20(18).png "Setting Parked Locomotives in Motion - Case Study Thumbnail") Case Study Setting parked locomotives in motion A digital sales tool story from GE Transportation (now Wabtec)](https://kinetickaleidoscope.com/hubfs/Setting%20Parked%20Locomotives%20in%20Motion%20(3).pdf?hsLang=en) ![Kathleen Voboril - let's connect! ](https://kinetickaleidoscope.com/hs-fs/hubfs/Lets%20Get%20In%20Touch.png?width=600&height=496&name=Lets%20Get%20In%20Touch.png) ## Let's Connect! I work full-time as a Technical Account Manager at Salesforce, where I help enterprise clients maximize their Marketing Cloud investments. Occasionally, I take on Marketing Advisory and Content projects that don't conflict with my regular work. Reach out if you'd like to chat. [Schedule a Meeting](https://calendly.com/kathleenvoboril) [Email Me](mailto:kathleen@maximizemartech.com) ![focus-logo](https://19808513.fs1.hubspotusercontent-na1.net/hubfs/19808513/focus-demo/focus-logo-white.svg "focus-logo") Focus is a free marketing theme for HubSpot and will always stay so. [Follow us on Facebook](https://www.linkedin.com/feed/) [Follow us on Facebook](https://www.youtube.com/@KathleenVoboril) Made with love by [Stuff & Matters, Inc.](https://www.stuff-n-matters.com) in the United States.